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Any type of membership website or even a contact form for a business may wish to implement an email activation script for several reasons. From fighting spam to keeping clients on your list of income sources, having an email activation script can nullify frustration and even prove to make a business more funds through good programming practices.

Webmasters who have made use of Google webmaster tools will notice they had to go through the same process. After all, before using many features of Google Webmaster tools Google needs to ensure the person requesting the information actually owns the website. We wouldn’t want just anyone on the Internet looking through our records!

Email activation is also useful in Internet marketing, where marketers can confirm the email address isn’t fake and has someone looking at it. This is important in making leads and selling email marketing traffic, since advertisers don’t want their money going to email inboxes that no one checks. We call these email subscripts “opt-in,” since they have obviously made the subscription out of a desire to keep updated or be part of a community.

Cutting down on spam is also possible with email activation keys, since most spam accounts are fake or have no one checking them. By making users register for their account and activating them, this ensures no “bots” are gaining entry to our website. Most will agree that a CAPTCHA is useful for this situation, but even this technology has been proven to be broken under some malicious programs.

Email activation is especially useful for businesses, who will literally lose sales if a client has input the wrong email address on accident. In this case the client will notice he or she hasn’t received a confirmation email, and they will likewise conclude they entered the wrong email address upon registering. This can mean the difference between the next big break in one’s business and a recession in profits.

Be sure that once creating an email activation system that you mention to your users that they may need to check their junk email box to read the email. Many email services will now put almost any type of email into a junk email box unless it is from a very popular source that is verified to be trustworthy. This doesn’t mean your website isn’t trusted- just that the spam filter is overly cautious.

Final Thoughts

Luckily an email activation script isn’t going to be hard to code, and a PHP developer can certainly be obtained to get the job done in an hour or less. The process should certainly be a quick one- so don’t expect to break the bank just to obtain this helpful technology. Check online for freelance programmers or pickup a PHP and MySQL book to get this technology working for you- and reap the benefits along the way.