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Sales is the activity that involves selling products or services in exchange for money or any other compensation that the client and the provider can agree on. Sales is not the same as marketing, though the two go hand in hand. Sales is more of a persuasive activity, and involves closer interaction with clients than marketing.

People who work in sales are called by several names. These include brokers, salespeople,a gents and sales managers. As indicated by their different names, these people have unique ways of going about their work. Real estate salespeople for example, help people in buying property and goods. Pharmaceutical salespeople on the other hand must have a great understanding of pharmacy, medicine and the sciences before they can even think of selling their items to hospitals and health centers.

Salespersons can go about sales in different ways. However, all sales persons must know what the product or service they are selling is all about. Salespersons won’t be able to sell their product effectively if they do not know its features.

As indicated, there are various types of salespeople with different kinds of duties. The usual sales people that you see are called Sales brokers or seller agents. These are salespeople who represent and carry the name of their companies or employers and try to make a deals with their clients on certain products.

Transaction brokers are the ones who are neutral in a deal for fairness and are usually found in large transactions involving big money. The disclosed dual agent on the other hand is different in the sense that he or she represents both parties and moves to make the best deal for both.

The final type of salespeople are the sales managers who implement sales rules and strategies. These are the bosses that mos salespeople look up to.